Official SouljaWorld Press Release

SOULJA BOY OFFICIALLY LAUNCHES ‘SOULJAWORLD’ APPLICATION

OFFERS THE ABILITY TO SOCIALLY NETWORK WITH SOULJA BOY SWAG

Los Angeles, CA – November 30, 2010 - On November 30 Soulja Boy officially launched ‘SouljaWorld,’ a location-based social media application that will allow users to log on and ‘check-in’ from various locations and connect with people using Soulja Boy related digital content. The application not only uses check in type social network methods made popular from applications such as Foursquare and Gowalla, but with ‘SouljaWorld’ you will also receive exclusive updates on new Soulja Boy music, video content and upcoming tour dates. In addition, ‘SouljaWorld’ users are offered Soulja Boy inspired badges that are referred to as ‘tattoos’ and include names like ‘Pretty Boy Swag’, ‘Pretty Girl Swag’ and ‘Stacks On Deck.’
Soulja Boy enters the social media application world with excitement stating, “I’m giving my fans a place for them to communicate and connect with me and each other from anywhere, at any time.”
SouljaWorld caters to the large and digital-savvy fanbase that Soulja Boy already has, and provides them with another tool, this time in the mobile space, with which to engage. The app introduces geolocation technology to an entirely new demographic that extends even beyond Soulja Boy fans. SouljaWorld is geared toward a more youthful and, perhaps, cooler demographic than other similar applications of its kind.
“’With the ‘SouljaWorld’ app, I’m taking Foursquare to the next level and putting my swag into it.”
The app also features integration with Soulja Boy’s blog web site, SouljaBoyHD.com. From SouljaWorld, fans can update their user profile status via check-ins through the iPhone application.
SouljaWorld leverages its geolocation technology and game mechanics from San Francisco based start-up DoubleDutch. Using the DoubleDutch platform, the SouljaWorld community can stay connected and compete for points and swag.
Soulja Boy’s new album ‘The DeAndre Way” is releasing November 30 on Interscope Records. Look out for the new singles and music videos for ‘Mean Mug’ featuring 50 Cent, ‘Speakers Going Hammer’ and ’30 Thousand 100 Million.’
For more information, contact:
Greg Miller
Big Hassle Media
323-456-3490
greg@bighassle.com